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The company

Geo Earth Holdings

A Malaysian holding company, founded in Kuala Lumpur on 13 December 2016.

The short version

Founded on a simple idea in 2016.

Geo Earth Holdings was founded on 13 December 2016 on a straightforward proposition: that responsible operations and commercial performance are not a trade-off, and that a client should not need one vendor for waste and another for the trucks.

The company started in waste management and recycling and extended into cargo and logistics transportation — which is why those five service lines now run under one roof and one contract, as a single vertical rather than five separate businesses.

Geo Earth Holdings is also developing an education hub in Forest City, Johor — a master-planned campus footprint for international academic institutions. It is a different kind of infrastructure to a waste fleet, and it is held the same way: for the long term, and to the same written standard.

Founded
13 December 2016
Base
Kuala Lumpur, Malaysia
Structure
A holding company
Verticals
2, one standard

Vision & mission

What we are for.

Vision

To create a future where business growth and environmental responsibility move forward together — creating lasting value for communities, clients, and the planet.

Mission

To help industries, cities, and businesses reduce waste, recover resources, and move responsibly through innovative environmental and logistics solutions delivered with integrity, care, and excellence.

Key objectives

What we are working towards.

Enhance Sustainability

Reduce waste, recover what can be recovered, and choose the responsible option wherever one exists.

Waste Management Excellence

Hold the operating vertical to a standard that is written down before work starts and reported against afterwards.

Innovation

Adopt technology where it makes the operation measurably better, not where it makes the brochure better.

SOP & Quality Improvement

Standard operating procedures that are actually documented, reviewed and improved — the mechanism behind every other objective here.

Leadership

I founded Geo Earth Holdings in 2016 because a client should not need one vendor for their waste and another for their trucks. I scope the work, I sign the contract, and I am who you call when something on site changes.

N K Menon

Director

Core values

What we hold to.

Sustainability

We reduce waste, maximise recovery, and choose the responsible option where one exists.

Integrity

We do what is right rather than what is easy, and we account for it.

Reliability

We stand by what we quoted, on the schedule we quoted it for.

Innovation

We adopt technology where it makes the operation measurably better, not where it makes the brochure better.

Safety

People first. Strict standards protect our teams, our clients and the communities we operate in.

Our process

How we scope, plan and run a contract.

Four stages. Nothing moves until stage two is written down and you have agreed to it.

Assess

We start by understanding your operational needs, logistical constraints and environmental obligations before proposing anything. We would rather find the awkward constraint now than in week three.

Plan

The assessment produces a written execution plan — routes, handling method, schedule, resourcing. That plan is what you sign against, and if something is not in it, it is not in the price.

Execute

Our workforce and systems run the plan with safety and compliance governing every stage, under continuous monitoring rather than periodic review.

Report

We track performance, refine the process, and report back on results, what was recovered, and where further gains sit.

Registered details

Where to find us.

Registered office
25-UG-29, Plaza Prima, Old Klang Road, 58200 Kuala Lumpur, Malaysia
Founded
13 December 2016
Enquiries

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